Heather Placer, CCIM, is an associate broker who brings to the table 23+ years of experience in the real estate industry. She started as a residential appraiser, converting to commercial real estate 14 years ago, mostly in the Richmond region. Partner (and husband!) Ryder Mull joined Heather in selling commercial real estate in 2020, after a 20+ year career in the corporate management and restaurant business.
In 2010 Heather earned the MAI and SRA designations from the Appraisal Institute. As an appraiser, she has specialized in various forms of retail, office, land, multifamily, and specialty use properties. She has also performed market commercial rent analysis, marketability and feasibility studies, and various consulting assignments. To date, she has completed over 1,500 commercial appraisals and over 4,000 residential appraisals. Heather is a member of Costar, the leading national commercial MLS. In 2017 she earned the coveted CCIM, Certified Commercial Investment Manager designation from the CCIM Institute. In 2020 Heather was appointed by the governor of Virginia to serve a three-year term on the Virginia State Real Estate Appraiser Board.
Virginia Commonwealth University
Heather holds a Master’s Degree in Real Estate Valuation from Virginia Commonwealth University and a Master's in Business Administration from Old Dominion University. She teaches in the real estate department at VCU as an adjunct faculty member. Her education also includes extensive classes from the Appraisal Institute in various income valuation areas, litigation, going concern, and specialized topics.
Heather is very involved with the Appraisal Institute, as a national Appraisal Institute Journal Editorial board member, Diversity Panel member, Professional Standard and Guidance Committee member, AI Relief Foundation member and most recently elected as the Virginia Commonwealth Chapter of the Appraisal Institute's 2018 President. She serves on the National Board of Directors as a board member and Vice Chair of Region V.
Heather is also active in a number of non-profit groups; she is the founding President of the Lake Gaston Junior Women's Club, member of the Midlothian Junior Women's Club, former co-chair of Cinderella Dreams, Lee District GFWC (General Federation of Women's Clubs) Juniors Assistant Director, State Director of Juniors Special Projects (Camp Easter Seals) and member of the Richmond Chapter of the Women's Council of Realtors (2019 President). Heather was the 2020 president of the Mid Atlantic CCIM Chapter.
Commercial Real Estate
Heather brings expertise to sales as a commercial real estate specialist. She grew up on Lake Gaston and splits her time between Richmond and the lake as a commercial expert in both locations. Heather joined the sales team to share this knowledge with her clients. She understands that commercial properties require expertise that many competitors do not have.
Heather is a member of Costar, the national commercial real estate MLS which allows her to find properties not otherwise available to non-subscribers. Her extensive experience in all aspects of commercial real estate allows her to bring this knowledge to her clients.
Whether you're looking to lease, buy, invest, or find a property to fit your own business needs, contact Heather for your commercial real estate needs!
AVAILABLE COMMERCIAL PROPERTIES
February 2021| For Sale
4357 Irvington Road
SOLD! Strip center featuring the famous Three Dog Cafe, retail tenants an apartment and room to expand!
Contact Me Today to Schedule a Walkthrough
16 W Broad Street
Retail condo in the heart of downtown Broad Street with great traffic exposure!
6970 Forest Hill Avenue
1,500 sf condominium office just off of busy thoroughfare convenient to downtown!
5410 Lakeside Avenue
Great cash flow property; tenant has been in place for over 25 years!
First floor office condominium
108 Walton Park Lane
For sale or lease! Owner willing to divide. Rare opportunity for a large first floor office condominium!
$1,250,000 or $15.95/sf NNN lease
Flex Condominium Building-
527 Branchway Road
For Sale or Lease; two flex condos
2032 John Rolfe Parkway
Great location! Immaculately maintained!
Dentist Office - SOLD!!!
7032 Forest Hill Avenue
Great location! Immaculately maintained! Renovated!
Site of Edgar Allen Poe's Honeymoon!-UNDER CONTRACT!
Great rehab project!
Richmond Tappahannock Highway
58 acres; currently zoned industrial in front and agricultural in rear; comprehensive plan calls for commercial in front and industrial in the rear
AVAILABLE FOR COMMERCIAL LEASE
January 2021 | For Lease
Office lease -LEASED!
Don't be afraid to reach out. You + Us = Progress.
Heather Placer | SRMFRE © 2016 All Rights Reserved
Licensed in the State of Virginia
Equal Housing Opportunity
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